Privacy Policy

What Personal Information Do We Collect?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, e-mail address, mailing address, phone number or other details to help you with your experience.

When Do We Collect Information?

We collect information from you when you:

• Register on our site
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Enter information on our site

How Do We Use Your Information?

We may use the information we collect from you in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To quickly process your transactions.
• To send periodic e-mails regarding your order or other products and services.

How Do We Protect Your Information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information.

Do We Use Cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart and understand and save your preferences for future visits.

Third-Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.

We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google Services

We have not enabled Google AdSense on our site but we may do so in the future. We use Google Analytics to understand how our site is being used in order to improve the user experience.

California Online Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. According to CalOPPA, we agree to the following:

• You can visit our site anonymously.
• We have added a link to our Privacy Policy on our home page.
• Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.
• You will be notified of any Privacy Policy changes on our Privacy Policy Page.
• You can change your personal information by e-mailing us, calling us, logging in to your account, by chatting with us or by sending us a support ticket.

Do-Not-Track Signals

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Third-Party Behavioral Tracking

It's also important to note that we do not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In Order to be in line with Fair Information Practices

Should a data breach occur, we will take the following responsive action:

• Within 7 business days, we will notify you via e-mail (where an e-mail was provided).
• Within 7 business days, we will notify you via phone call (where a phone number was provided).

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial e-mail, establishes requirements for commercial messages, gives recipients the right to have e-mails stopped from being sent to them, and spells out tough penalties for violations.

We collect your e-mail address in order to:

• Send information, respond to inquiries, and/or other requests or questions.
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service.
• Market to our mailing list or continue to send e-mails to our clients after the original transaction has occurred.

To be in with CAN-SPAM, we agree to:

• Not use false or misleading subjects or e-mail addresses.
• Identify the message as an advertisement in a reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party e-mail marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each e-mail.

If at any time you would like to unsubscribe from receiving future e-mails, follow the instructions at the bottom of each e-mail and we will promptly remove you from ALL correspondence.

EU General Data Protection Regulation (GDPR)

We have implemented tools and processes to fulfill the GDPR privacy requirements. Under GDPR, users have the following rights:

• Right to Access: Users can request a copy of all the data that Optima collected on them.
• Right to Rectification: Users can request to have their data rectified if it is inaccurate or incomplete.
• Right to Erasure: Users can request to be removed from our site and have all their data deleted from our server or any server that Optima might have sent their data to.
• Right to Lodge a Complaint: Users can submit a complaint to our Data Protection Officer (DPO).

Contact Us

If there are any questions regarding this privacy policy, you may contact us using the information below: