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Privacy Policy

Copyright ©1998 – 2024 Optima, Inc.
All rights reserved.

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What type of personal information do we collect from our blog or website visitors?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, e-Mail address, mailing address, phone number or other details to help you with your experience.

When do we collect personal information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter or enter information on our site.

How do we use personal information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

  • To allow us to better service you in responding to your customer service requests.

  • To quickly process your transactions.
How do we protect personal information?

Since an external PCI compliant payment gateway handles all credit card transactions, we do not use vulnerability scanning and/or scanning to PCI standards. We do however use custom malware scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems. Anyone with access to these systems is required to keep personal information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information. All credit card transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use tracking ‘cookies’?

We do not use cookies for tracking purposes. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings.

Since every browser is a little different, check your browser’s help menu to learn the correct way to modify your cookies. By turning cookies off, some features which make your site experience more efficient may not function properly.

Do you disclose personal information to third-parties?

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.

We may also release information when the release is appropriate or required to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Do you include third-party links on your blog or website?

We do not include or offer third-party products or services on our website.

Do you use Google’s ad/profiling services?

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users:

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the United States to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website.

The law requires stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at:

According to CalOPPA, we agree to the following:
  • You can visit our site anonymously.

  • We have added link to our privacy policy on our home page.

  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

  • You will be notified of any Privacy Policy changes on our Privacy Policy Page.

  • You can change your personal information either by e-Mailing us, calling us, logging in to your account, by chatting with us or by sending us a support ticket.

How does our site handle ‘Do-Not-Track’ signals?

We honor ‘Do Not Track’ (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.

Does our site allow third-party behavioral tracking?

We do not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States. The concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
  • Within 7 business days, we will notify you via e-Mail (where an e-Mail was provided).

  • Within 7 business days, we will notify you via phone call (where a phone number was provided).

Individual Redress Principle

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a Canadian law that sets the rules for commercial e-Mail, establishes requirements for commercial messages, gives recipients the right to have e-Mails stopped from being sent to them, and spells out tough penalties for violations.

We collect your e-Mail address in order to:
  • Send information, respond to inquiries, and/or other requests or questions.

  • Process orders and to send information and updates pertaining to orders.

  • Send you additional information related to your product and/or service.

  • Market to our mailing list or continue to send e-Mails to our clients after the original transaction has occurred.

To be in accordance with CAN SPAM, we agree to adhere to the following:
  • Not use false or misleading subjects or e-Mail addresses.

  • Identify the message as an advertisement in a reasonable way.

  • Include the physical address of our business or site headquarters.

  • Monitor third-party e-Mail marketing services for compliance, if one is used.

  • Honor opt-out/unsubscribe requests quickly.

  • Allow users to unsubscribe by using the link at the bottom of each e-Mail.

If at any time you would like to unsubscribe from receiving future e-Mails
  • Follow the instructions at the bottom of each e-Mail, and we will promptly remove you from ALL correspondence.

  • You can also contact us at any time with your unsubscribe request and we will promptly cancel your subscription.

How to contact us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Optima, Inc.
4-20 Cachet Woods Court
Markham, Ontario L6C 3G1, Canada
e-Mail: [email protected]
Telephone: 905-477-0987

EU General Data Protection Regulation (GDPR)

We have implemented a number of tools to fulfill the GDPR privacy requirements:

  • Users can request to be removed from our site and have all their data deleted from our server or any server that Optima might have sent their data to.

  • Users can request to have their data rectified.

  • Users can submit a complaint to our Data Protection Officer (DPO).

  • Users can request a copy of all the data that Optima collected on them.

To open the privacy preference center, click below:

GDPR Requests

To request that your account be closed, and all your data be deleted from any Optima server, click below:

To request that Optima rectify some of your data, write us a quick note about it, then click below:

To send a complaint to our Optima Data Protection Officer, write us a quick note about it, then click below:

To request a copy of the data Optima has collected about you, click below:

Last Edited On 2024-02-02