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Updated Optima Privacy Policies

Data protection plays an increasingly important role in our modern societies. In turn, it is gaining significant economic importance. Over the last few years, we all witnessed the increase in media attention. The public is now more sensitive than ever to new rules and data protection violations. With the increased awareness, new concerns have arisen. About the extent of our data being processed, stored, and shared on-line.
On May 25, 2018, a key new European data protection legislation comes into effect. It regulates how companies deal with data from EU citizens. But its implications reach far beyond the EU, as it provides new rights and obligations for everyone dealing with ‘Personally Identifiable Information’ (PII).

In preparation, we have implemented a number of tools to fulfill the EU GDPR privacy requirements.

Users now can:

  • ask to be removed from our site

  • request to have all their data deleted from our server, or any server that Optima might have sent their data to.

  • send in a request to have their data rectified.

  • submit a complaint to our Data Protection Officer (DPO).

  • request a copy of all the data that Optima collected on them.

To review the latest Optima privacy policies, please head over to our Privacy Policy page.

Here is an excerpt:

What type of personal information do we collect from our blog or website visitors?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, e-Mail address, mailing address, phone number or other details to help you with your experience.

When do we collect personal information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter or enter information on our site.

How do we use personal information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

  • To allow us to better service you in responding to your customer service requests.

  • To quickly process your transactions.
How do we protect personal information?

Since an external PCI compliant payment gateway handles all credit card transactions, we do not use vulnerability scanning and/or scanning to PCI standards. We do however use custom malware scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems. Anyone with access to these systems is required to keep personal information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information. All credit card transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use tracking ‘cookies’?

We do not use cookies for tracking purposes. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings.

Since every browser is a little different, check your browser’s help menu to learn the correct way to modify your cookies. By turning cookies off, some features which make your site experience more efficient may not function properly.

Do you disclose personal information to third-parties?

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.

We may also release information when the release is appropriate or required to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Do you include third-party links on your blog or website?

We do not include or offer third-party products or services on our website.

To access the Optima privacy tools, click here.

As boring or irritating as these paragraphs might look at first glance, protecting our digital data and profiles is a shared responsibility. Safety awareness and a sensible approach to data protection are key. By working together, even small steps will ultimately lead to a safer and more enjoyable digital on-line experience.
Ralf Doewich

Optima, Inc.

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