Data protection plays an increasingly important role in our modern societies. In turn, it is gaining significant economic importance. Over the last few years, we all witnessed the increase in media attention. The public is now more sensitive than ever to new rules and data protection violations. With the increased awareness, new concerns have arisen. About the extent of our data being processed, stored, and shared on-line.
On May 25, 2018, a key new European data protection legislation comes into effect. It regulates how companies deal with data from EU citizens. But its implications reach far beyond the EU, as it provides new rights and obligations for everyone dealing with ‘Personally Identifiable Information’ (PII).
In preparation, we have implemented a number of tools to fulfill the EU GDPR privacy requirements:
Users can now request to be removed from our site and have all their data deleted from our server or any server that Optima might have sent their data to.
Users can now request to have their data rectified.
Users can now submit a complaint to our Data Protection Officer (DPO).
Users can now request a copy of all the data that Optima collected on them.
To access the Optima privacy tools, click here.
As boring or irritating as these paragraphs might look at first glance, protecting our digital data and profiles is a shared responsibility. Safety awareness and a sensible approach to data protection are key. By working together, even small steps will ultimately lead to a safer and more enjoyable digital on-line experience.